3 Ways Steve Jobs Made His Meetings Extremely Productive

TIME

American businesses lose an estimated $37 billion a year due to meeting mistakes.

Steve Jobs made sure that Apple wasn’t one of those companies.

Here are three ways the iconic CEO made meetings super productive.

1. He kept meetings as small as possible

In his book “Insanely Simple,” longtime Jobs collaborator Ken Segall detailed what it was like to work with him.

In one story, Jobs was about to start a weekly meeting with Apple’s ad agency.

Then Jobs spotted someone new.

“He stopped cold,” Segall writes. “His eyes locked on to the one thing in the room that didn’t look right. Pointing to Lorrie, he said, ‘Who are you?'”

Calmly, she explained that she was asked to the meeting because she was a part of related marketing projects.

Jobs heard her, and then politely told her to get out.

“I don’t think we need you…

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